Assess & Locate
Assess whether your show - from title to tail credit - is positioned for success. Then find out where your target audience is gathering online, what they care about, how they search, and how best to reach them.
Learn how to design audience development strategies that cause your content to stand out amidst the sea of competition.
Respond & Track
Once audiences start talking, smart creators turn feedback into opportunities, using meaningful metrics to track results.
The Magnify Discovery Lab is the training arm of Magnify Digital Inc., a Vancouver based digital strategy agency focused on products and services that enable creators to build large and engaged audiences around their content. We work with talented creators who move heaven and earth to bring their projects to screens big and small. Our passion is to ensure that content is seen and shared by audiences.
"Extremely valuable course"
"Enable content creators to position for success"
Nancy Mott Basi - Vancouver Film and Media Centre
"Helped pinpoint where, on a tight budget and timeline, we should be focusing our efforts"
Laura Lightbown - Terra Films (Romeo Section)
A thought leader in audience engagement strategy, metrics and convergent content, Moyra spent years producing award-winning prime time programming for every major Canadian network. Blazing the discoverability trail, Moyra developed ALERT – an innovative formula which arms content creators with the tools needed to attract and nurture audiences online. ALERT remains at the heart of MDL courses.
Tinnie develops successful digital campaigns from ideation to completion, developing engaging content marketing strategies that engage audiences around the world. At Facebook, she helped broadcasters and production companies like BBC, ITV, SkyTV, Endemol, Granada amplify their social media marketing efforts on social media and create inherently social content. Tinnie also worked for CBC Television Vancouver, CNN International in Hong Kong, MTV in New York and MTV China in Beijing. She is passionate in helping screen media professionals thrive in the social media and digital space.