A.L.E.R.T.
The MDL curriculum is rooted in our proven, proprietary system for developing actionable discoverability strategies that deliver measurable results. The five step process is called ALERT: Assess. Locate. Engage. Respond. Track.
-
Assess & Locate
Assess whether your show - from title to tail credit - is positioned for success. Then find out where your target audience is gathering online, what they care about, how they search, and how best to reach them.
-
Engage
Learn how to design audience development strategies that cause your content to stand out amidst the sea of competition.
-
Respond & Track
Once audiences start talking, smart creators turn feedback into opportunities, using meaningful metrics to track results.