Assess & Locate
Assess whether your show - from title to tail credit - is positioned for success. Then find out where your target audience is gathering online, what they care about, how they search, and how best to reach them.
Learn how to design audience development strategies that cause your content to stand out amidst the sea of competition.
Respond & Track
Once audiences start talking, smart creators turn feedback into opportunities, using meaningful metrics to track results.
The Magnify Discovery Lab is the training arm of Magnify Digital Inc., a Vancouver based digital strategy agency focused on products and services that enable creators to build large and engaged audiences around their content. We work with talented creators who move heaven and earth to bring their projects to screens big and small. Our passion is to ensure that content is seen and shared by audiences.
"Extremely valuable course"
"Enable content creators to position for success"
Nancy Mott Basi - Vancouver Film and Media Centre
"Helped pinpoint where, on a tight budget and timeline, we should be focusing our efforts"
Laura Lightbown - Terra Films (Romeo Section)
A thought leader in audience engagement strategy, metrics and convergent content, Moyra spent years producing award-winning prime time programming for every major Canadian network. Blazing the discoverability trail, Moyra developed ALERT – an innovative formula which arms content creators with the tools needed to attract and nurture audiences online. ALERT remains at the heart of MDL courses.
Andy spent over a decade working in the UK music industry, after chasing his childhood dream of making it as a rock journalist. Following a lengthy stint as Digital Editor at his favourite magazine, he was snapped up to become the UK Social Media & Content Manager at Live Nation, the world’s biggest concert promoter. In recent years, Andy’s passion for storytelling has drawn him to work with brands across a range of industries, from hair and beauty, to extreme sports, to therapy and wellness. Andy arrived in Vancouver in early 2019, in search of new stories to be told. In his spare time, he enjoys skiing, hiking, running, and exploring the city he now calls home.